concert
Jerry Rivera.

Jerry Rivera (born Geraldo Rivera Rodriguez on July 31, 1973) is a multi-platinum Puerto Rican salsa singer who earned the nickname "El Bebé de la Salsa" (The Baby of Salsa) for his youthful appearance and early entry into the music industry. Born in Humacao and raised in Levittown, Rivera grew up in a household steeped in music. His mother, Dominga, was a singer, and his father, Edwin, was a guitarist and director of Los Barones Trio.

Rivera's professional path was heavily influenced by his parents and his siblings, many of whom also pursued careers in salsa. At the age of 13, while accompanying his father at a performance in San Juan, Rivera met his idol, Frankie Ruiz. This meeting proved pivotal, as Ruiz's style would deeply influence Rivera's vocal approach. In 1988, after hearing Rivera sing, legendary bandleader Tommy Olivencia recommended he pursue a solo career. At just 14 years old, Rivera signed with CBS after his father presented a demo to the label's music department.